In today’s competitive marketplace, brands continuously seek innovative ways to engage and retain their customers. Green marketing is one of the most effective strategies to achieve this, particularly by utilizing sustainable promotional products. As environmental concerns gain importance, consumers are more mindful of the companies they support. By offering eco-friendly promotional items, businesses can align themselves with sustainability and foster stronger, long-lasting connections with their customers. This article explores how sustainable promotional products contribute to building customer loyalty. The Shift Toward Sustainability Sustainability is no longer a trend—it has become essential to consumer decision-making. Increasingly, shoppers favor brands committed to eco-friendly practices, especially those that help reduce environmental impact. This…